Welcome to the Fit Family
We’re Holli and Laine—two women with very different starts in fitness but one shared mission: to help others feel strong, confident, and supported.
We’ve been through the self-doubt, the setbacks, and the search for purpose. Fitness became our outlet, our anchor, and eventually, our passion.
Now, we’re building the space we wish we had when we started—through a fitness app and rural wellness retreats designed to empower you to move, grow, and thrive.
This is just the beginning.
Why We Do Fitness
For us, fitness was never just about the physical. It’s about finding purpose, power, and peace through movement. We’ve both experienced the healing, strength, and confidence that come when you stop chasing perfection—and start showing up for yourself.
We do this because we know what it feels like to feel lost, disconnected, or unsure of where to begin. We’ve lived it. And we also know how life-changing it is to find a space where you feel seen, supported, and empowered.
That’s why we’ve created more than just a fitness platform. This is a community—built on heart, consistency, and the kind of support we wish we had when we started.
Movement is a gift. Strength is built over time. And self-love is something we practice, not perfect.
This is why we do fitness. And why we’re so glad you’re here with us.
Empower
Growth
